2024
BVLGARI
for Mazarine
The challenge
The challenge was ambitious: redesign the iconic Omnia bottle while addressing a key sustainability issue. The existing design, with its complex plastic components, needed a transformation to become refillable and recyclable—without compromising the elegance and identity of BVLGARI.
I explored innovative solutions to preserve the sculptural essence of Omnia while integrating more responsible materials and a modular design for reuse. Balancing aesthetics, functionality, and sustainability was at the heart of this approach.
Although the competition was won by Atelier Oï, this project was an opportunity to push the boundaries of luxury fragrance packaging, proving that heritage and sustainability can coexist without compromise.
