2024
Veuve Clicquot
For 5.5 studio
The challenge
The challenge was to create a playful yet elegant packaging experience for the Say It With Clicquot platform—where every bottle becomes a messenger of celebration.
I designed a concept where raising the flag reveals a hidden message, transforming the unboxing into an interactive and memorable moment.
This unique gesture enhances the anticipation and surprise, making the act of gifting even more engaging.
By combining storytelling, interaction, and design, this project redefines packaging as an experience—one that is as vibrant and joyful as Veuve Clicquot itself.
