2024
Givenchy
Design Retail -Activation 360
The challenge
The main objective of the project was to develop a 360° activation through a capsule collection that would harmoniously unite Givenchy's fashion, fragrance and make-up.
The challenge was to create a synergy between these three pillars of the brand to offer consumers an immersive and coherent experience.
The aim was to design powerful visuals and videos for effective communication, capable of telling a captivating story and highlighting the essence of the collection.
The project aimed not only to reinforce Givenchy's identity as an innovative luxury house, but also to engage audiences across different channels by creating an integrated and memorable campaign.
Research and conceptualisation
To develop the 360° activation in a capsule collection for Givenchy, we sought to create a deep link between savoir-faire, tradition and innovation, in perfect harmony with the brand's DNA.
We explored different stories, themes and platforms that could unite the worlds of fashion, fragrance and make-up.
Curation and visual consistency :
Once the images had been generated, we carried out a rigorous curation process to develop a coherent story in terms of form and atmosphere.
The visuals selected were processed and retouched to achieve the desired level of quality and branding.
