2014
Kenzo
Fragrance retail concept
The challenge
The challenge was clear: showcase the full spectrum of Kenzo fragrances, each with its own distinct universe, while creating a cohesive and readable retail experience.
I developed a Mix & Match concept, balancing profusion and harmony to reflect the richness of Kenzo’s olfactory world.
The design had to embrace contrasts without losing clarity, ensuring that each fragrance stood out while contributing to a unified storytelling.
This project was about more than just display—it was about curating an immersive journey, where Kenzo’s vibrant diversity unfolds seamlessly in a compelling, elegant way.
